Jake Richards offers up a folksy stew of family stories, lore, omens, rituals, and conjure crafts that he learned from his ancestors including his grandfather, a Baptist minister who Jake remembers could "rid someone of a fever with an egg or stop up the blood in a wound." The witchcraft practiced in Appalachia is very much a folk magic of place, a tradition that honors the seen and unseen beings that inhabit the land as well as the soil, roots, and plant life. The materials and tools used in Appalachia witchcraft are readily available from the land. This "grounded approach" will be of keen interest to witches and conjure folk regardless of where they live. Readers will be guided in how to build relationships with the spirits and other beings that dwell around them. He also provides instructions on how to create a working space/altar and make conjure oils and powders. A wide array of tried-and-true formulas are also offered for creating wealth, spiritual cleansing, and more.