Small Business Consulting - Charlie

As the owner of Blaspheme Boutique and co-owner of Ink & Beats apparel production, I’ve spent over a decade in the trenches building brands from the ground up; including running my own brick-and-mortar storefront right here in Las Vegas.

My background is a creative and strategic Swiss Army Knife: 25 years in graphic design, 15 years in high-level marketing (from agency worlds to news media), and 12 years in tech project management. I’ve been an entrepreneur since I was 16, back when I was DIYing zines.

What I do: I help alternative, indie, and brick-and-mortar businesses cut through the noise. The alternative scene is unique, passionate, and fiercely loyal. It requires a distinct strategy. I’m here to show you what’s actually moving the needle, what’s a complete waste of time, and how to build a brand that stays true to its roots while driving real revenue.

Ground-Up Business Launching: Skip the trial-and-error. We’ll build a step-by-step roadmap covering platform selection (web/e-commerce) and initial marketing tactics to get your business live and profitable.

Creative Assets & Merch Development: High-level creative direction for your logo, brand identity, merchandise design, and messaging so you stand out instantly in a crowded market.

Niche Marketing Plans: Smart budgeting and hyper-targeted campaigns. I’ll help you figure out exactly where your audience hangs out and how to market to them authentically.

Operational Problem Solving: Got a messy workflow or a persistent business problem? With over a decade of tech and creative project management experience, I specialize in mitigating risk, diagnosing operational issues, and fixing broken workflows